Today's Actions
Monday — Monitor Only
Mon
Monitor
Tue
Monitor
Wed
Eval + Grad
Thu
Upload
Fri
Monitor
Sat
Monitor
Sun
Monitor
Ad: WOW underarms--TOF--Pigmentation Pack--Single--Product--Video – Copy
Ad: echo voice --TOF--Breakout Bundle--Single--Product--Video – Copy
Ad: Trending Audio--Contour Kit--Single--Video--Tiktok/Reel--Instagram--Product – Copy 3
Ad: 3 Shades--Lightening Intimate Gel--Single--Video--Tiktok/Reel--Review--Product – Copy 2
Ad: photo select--TOF--Stretch Mark Set--Single--Product--Image – Copy
Ad: It's Never Over Sound--Breakout Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 2
Ad: B&A Illustration--Breakout Bundle--Single--Image--USP--Direct--Product – Copy
Ad: KitShoot--Contour Kit--Carousel--Image--Brand--Direct--Product – Copy 3
Ad Analysis
306 ads analyzed
6 bleaching 101--TOF--Anal Bleach Bundle--Single--Product--Image – Copy
KEEP#91 - MOF - NASC - ALL MID - AUS/NZ
CPA $49 is profitable (under $52 breakeven). Keep running.
Spent
$1078
Purch
22
CPA
$49
ROAS
1.79x
ATCs
41
3 Shades--Lightening Intimate Gel--Single--Video--Tiktok/Reel--Review--Product – Copy 3
KEEP#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
CPA $49 is profitable (under $52 breakeven). Keep running.
Spent
$494
Purch
10
CPA
$49
ROAS
2.27x
ATCs
21
3 Shades--Lightening Intimate Gel--Single--Video--Tiktok/Reel--Review--Product – Copy 2
SCALECreative Testing - TOM - ASC - ABO - AU/NZ
CPA $26 is under target $42 with 19 purchases. Strong performer — scale.
Spent
$494
Purch
19
CPA
$26
ROAS
4.72x
ATCs
35
Hotseat--TOF--All Products--Single--Category--Video – Copy
KEEP#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/...
CPA $45 is profitable (under $52 breakeven). Keep running.
Spent
$405
Purch
9
CPA
$45
ROAS
3.29x
ATCs
39
B&A Illustration--Breakout Bundle--Single--Image--USP--Direct--Product – Copy
KEEPCreative Testing - TOM - ASC - ABO - AU/NZ
CPA $49 is profitable (under $52 breakeven). Keep running.
Spent
$195
Purch
4
CPA
$49
ROAS
2.09x
ATCs
28
photo select--TOF--Stretch Mark Set--Single--Product--Image – Copy
SCALECreative Testing - TOM - ASC - ABO - AU/NZ
CPA $29 is under target $42 with 6 purchases. Strong performer — scale.
Spent
$172
Purch
6
CPA
$29
ROAS
3.88x
ATCs
26
54 Brown peach--TOF--Lightening Intimate Gel--Single--Product--Image – Copy
KEEPCreative Testing - TOM - ASC - ABO - AU/NZ
CPA $50 is profitable (under $52 breakeven). Keep running.
Spent
$150
Purch
3
CPA
$50
ROAS
2.42x
ATCs
7
KitShoot--Contour Kit--Carousel--Image--Brand--Direct--Product – Copy 3
SCALECreative Testing - TOM - ASC - ABO - AU/NZ
CPA $29 is under target $42 with 5 purchases. Strong performer — scale.
Spent
$145
Purch
5
CPA
$29
ROAS
3.59x
ATCs
5
It's Never Over Sound--Breakout Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 2
KEEPCreative Testing - TOM - ASC - ABO - AU/NZ
CPA $48 is profitable (under $52 breakeven). Keep running.
Spent
$145
Purch
3
CPA
$48
ROAS
1.56x
ATCs
4
ADV+ Catalogue Ad – Copy
KEEP#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
CPA $45 is profitable (under $52 breakeven). Keep running.
Spent
$136
Purch
3
CPA
$45
ROAS
2.17x
ATCs
32
B&A Illustration--Breakout Bundle--Single--Image--USP--Direct--Product – Copy 2
SCALE#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
CPA $40 is under target $42 with 3 purchases. Strong performer — scale.
Spent
$120
Purch
3
CPA
$40
ROAS
1.45x
ATCs
1
Girl overlay--TOF--Breakout Bundle--Single--Product--Video – Copy
SCALE#95 - TOF - ASC - BROAD - HARSH EXCLUSIONS 365/180...
CPA $37 is under target $42 with 3 purchases. Strong performer — scale.
Spent
$110
Purch
3
CPA
$37
ROAS
3.38x
ATCs
12
B&A bleach bundle--TOF--Lightening Intimate Gel--Single--Product--Image – Copy
KEEPCreative Testing - TOM - ASC - ABO - AU/NZ
CPA $44 is profitable (under $52 breakeven). Keep running.
Spent
$89
Purch
2
CPA
$44
ROAS
2.69x
ATCs
4
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy
SCALECreative Testing - TOM - ASC - ABO - AU/NZ
CPA $29 is under target $42 with 3 purchases. Strong performer — scale.
Spent
$87
Purch
3
CPA
$29
ROAS
4.10x
ATCs
10
found products--TOF--Breakout Bundle--Single--Product--Video – Copy
SCALE#91 - MOF - NASC - ALL MID - AUS/NZ
CPA $16 is under target $42 with 5 purchases. Strong performer — scale.
Spent
$82
Purch
5
CPA
$16
ROAS
0.65x
ATCs
23
b&a cellulite set--TOF--Firming Booty Lotion--Single--Home--Image – Copy
KEEPCreative Testing - TOM - ASC - ABO - AU/NZ
CPA $50 is profitable (under $52 breakeven). Keep running.
Spent
$50
Purch
1
CPA
$50
ROAS
2.20x
ATCs
8
B&A peach--TOF--Lightening Intimate Gel--Single--Home--Image – Copy
KEEP#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
CPA $49 is profitable (under $52 breakeven). Keep running.
Spent
$49
Purch
1
CPA
$49
ROAS
2.39x
ATCs
1
dancing results --TOF--Stretch Mark Set--Single--Product--Video – Copy
KEEP#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
CPA $22 is excellent. Needs more purchases to confirm.
Spent
$45
Purch
2
CPA
$22
ROAS
4.98x
ATCs
7
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy 2
KEEP#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/...
CPA $44 is profitable (under $52 breakeven). Keep running.
Spent
$44
Purch
1
CPA
$44
ROAS
1.33x
ATCs
1
Shae Blake Post 2
KEEPWHITELISTING - TOF - ASC - BROAD - AUS/NZ
CPA $41 is excellent. Needs more purchases to confirm.
Spent
$41
Purch
1
CPA
$41
ROAS
2.27x
ATCs
0
Showing top 20 of 26
3-Day Spike Detection
Ads with abnormal spend in the last 3 days
3-Day CPA
$91
vs $88 monthly
3-Day Spend
$5,112.57
76 active ads
3-Day ROAS
1.20x
vs 1.32x monthly
Spikes Detected
16
Ads with abnormal spend
echo voice --TOF--Breakout Bundle--Single--Product--Video – Copy
SPIKESpend spike: $153 in last 3 days (98% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$153
Month
$156
KitShoot--Contour Kit--Carousel--Image--Brand--Direct--Product – Copy 3
SPIKESpend spike: $44 in last 3 days (30% of monthly spend). 3-day CPA $44 vs monthly $29.
3-Day
$44
Month
$145
b&a cellulite set--TOF--Firming Booty Lotion--Single--Home--Image – Copy 2
SPIKESpend spike: $235 in last 3 days (70% of monthly spend). No purchases in 3 days vs monthly $167.
3-Day
$235
Month
$334
Melany story--TOF--Firming Booty Lotion--Single--Home--Image – Copy
SPIKESpend spike: $65 in last 3 days (100% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$65
Month
$65
5 habits mov--TOF--Contour Kit--Single--Product--Video – Copy
SPIKESpend spike: $20 in last 3 days (30% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$20
Month
$64
54 Brown peach--TOF--Lightening Intimate Gel--Single--Product--Image – Copy
SPIKESpend spike: $106 in last 3 days (71% of monthly spend). 3-day CPA $106 vs monthly $50.
3-Day
$106
Month
$150
Body Sculpting Benefits--Contour Kit--Single--Video--Tiktok/Reel--Direct--Product – Copy 3
SPIKESpend spike: $27 in last 3 days (39% of monthly spend). No purchases in 3 days vs monthly $71.
3-Day
$27
Month
$71
Sarah Jane Butt Facial – Copy
SPIKESpend spike: $110 in last 3 days (72% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$110
Month
$152
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy 2
SPIKESpend spike: $282 in last 3 days (76% of monthly spend). No purchases in 3 days vs monthly $370.
3-Day
$282
Month
$370
Girls crush cellulite--TOF--Cellulite Set--Single--UGC--Long Form--Product--Video – Copy 3
SPIKESpend spike: $69 in last 3 days (97% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$69
Month
$72
6 bleaching 101--TOF--Anal Bleach Bundle--Single--Product--Image – Copy
SPIKESpend spike: $515 in last 3 days (48% of monthly spend). 3-day CPA $64 vs monthly $49.
3-Day
$515
Month
$1078
Body Breakouts--Breakout Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 3
SPIKESpend spike: $35 in last 3 days (29% of monthly spend). No purchases in 3 days vs monthly $121.
3-Day
$35
Month
$121
Let Me Show You--Contour Kit--Single--Video--UGC--Direct--Product – Copy
SPIKESpend spike: $49 in last 3 days (82% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$49
Month
$59
6 bleaching 101--TOF--Anal Bleach Bundle--Single--Product--Image – Copy 2
SPIKESpend spike: $76 in last 3 days (88% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$76
Month
$86
2 Lightening hack--MOF--Anal Bleach Bundle--Single--Product--Video – Copy 2
SPIKESpend spike: $41 in last 3 days (54% of monthly spend). No purchases in 3 days vs monthly N/A.
3-Day
$41
Month
$76
B&A breakout bundle--TOF--Breakout Bundle--Single--Product--Image – Copy 3
WATCHCPA creeping: 3-day CPA $82 is 51% higher than monthly $54. Watch closely.
3-Day
$164
Month
$595
Funnel Diagnosis
Where the leaks are and what's causing them
Primary Issue: Ad Creative
PRIMARY ISSUE: Ad Creative. Your ads aren't getting people to click (0.79% LP view rate). Focus on testing new hooks, formats, and creative styles before optimizing anything else — no point fixing the landing page if people never see it.
Only 0.79% of people who see your ads click through to the landing page. This is an AD PROBLEM — the creative isn't compelling enough to make people click. The ads need stronger hooks, better visuals, or more relevant targeting. 22678 people out of 2,868,097 impressions actually visited your site.
This is an AD PROBLEM — fix your creatives first
10.9% ATC rate is healthy — your landing page is converting visitors to shoppers effectively.
45.63% checkout rate is below the 50% target. Consider: free shipping thresholds, express checkout, or cart abandonment emails.
46.28% purchase rate is slightly below the 60% target. Minor checkout friction — test adding more payment options or simplifying the form.
Account Diagnosis
2026-03-01 to 2026-03-22
Amount Spent
$45,853.41
11 campaigns
Purchases
522
1.32x ROAS
Blended CPA
$88
$36 over breakeven
Wasted Spend
$295.17
0-purchase ads
Account is losing money on every purchase
At $88 blended CPA vs $52 target, you're overpaying $36 per purchase. Estimated monthly loss at this rate: $18,996.84.
Campaign Breakdown
CPA gauges with breakeven marker
#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
PAUSED | 185 purchases | $15,179.16 spent
1.43x
$16
12.800979458577064%
1.790873%
#88 - WW - ASC - TOF - Ex EE Recommended countries
PAUSED | 2 purchases | $173.17 spent
2.39x
$10
18.505338078291814%
5.394237%
#91 - MOF - NASC - ALL MID - AUS/NZ
ACTIVE | 36 purchases | $2,153.74 spent
1.43x
$18
20.27972027972028%
1.112035%
#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/NZ
PAUSED | 125 purchases | $11,941.93 spent
1.27x
$12
7.891891891891892%
1.948717%
#95 - TOF - ASC - BROAD - HARSH EXCLUSIONS 365/180 DAY - AUS/NZ
PAUSED | 24 purchases | $2,545.75 spent
1.15x
$19
12.461538461538462%
4.045109%
CIBS BROAD CAMPAIGN
PAUSED | 4 purchases | $483.39 spent
0.88x
$20
16.19047619047619%
3.504585%
Creative Testing - TOM - ASC - ABO - AU/NZ
ACTIVE | 102 purchases | $7,149.21 spent
1.60x
$17
15.015974440894569%
1.544632%
#97 - USA - TOF - ASC - BROAD - 14 DAY EXCLUSIONS
ACTIVE | 29 purchases | $3,835.27 spent
1.01x
$35
4.194107452339688%
4.625073%
WHITELISTING - TOF - ASC - BROAD - AUS/NZ
PAUSED | 15 purchases | $2,096.62 spent
0.74x
$19
13.842482100238662%
1.427523%
VV Retargeting - 75% Video Viewers - AUS/NZ - BOF
PAUSED | 0 purchases | $90.94 spent
0.00x
$27
9.090909090909092%
1.181335%
#98 - USA - MOF - NASC - ALL MID
ACTIVE | 0 purchases | $204.23 spent
0.00x
$64
13.636363636363635%
2.629108%
Financial Analysis
Daily P&L, breakeven calculator, and projections
Est. Daily Revenue
$2,749.99
24 orders/day
Daily Ad Spend
$2,084.25
COGS: $880
Daily Profit/Loss
$-613
Losing money daily
Orders Needed/Day
35
Currently: 24 (gap: -322)
Funnel Stage Analysis
TOF / TOM / MOF / BOF performance and smart move recommendations
Top of Funnel — Cold audiences, broad reach
Top of Mid — Warm audiences, engaged viewers
Middle of Funnel — Retargeting, site visitors
Bottom of Funnel — Cart abandoners, past buyers
MOF ($65.5 CPA) is 27% more efficient than TOF ($89.31 CPA). This is normal — warm audiences convert cheaper. Budget split: 95% TOF / 5% MOF / 0% BOF. Consider allocating more to MOF/BOF — you're spending heavily on cold traffic.
Brighten Hyperpigmentation--Lightening Intimate Gel--Single--Video--UGC--Long Form--Home – Copy 2
This ad uses UGC/testimonial content which builds trust. It's currently in TOF (cold audience) but testimonials convert better with warm audiences who already know the brand. Moving to MOF should lower CPA.
Body Care Montage--All Products--Single--Video--UGC--Direct--Home – Copy 3
This ad uses UGC/testimonial content which builds trust. It's currently in TOF (cold audience) but testimonials convert better with warm audiences who already know the brand. Moving to MOF should lower CPA.
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy 2
This ad uses UGC/testimonial content which builds trust. It's currently in TOF (cold audience) but testimonials convert better with warm audiences who already know the brand. Moving to MOF should lower CPA.
Hyperpigmentation Routine--Lightening Intimate Gel--Single--Video--Tiktok/Reel--Direct--Product – Copy
Tutorial content removes the "will I know how to use it?" objection. It's most effective for BOF audiences who are almost ready to buy. These people have visited the site, maybe added to cart — a tutorial pushes them over the edge.
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy 2
This ad uses UGC/testimonial content which builds trust. It's currently in TOF (cold audience) but testimonials convert better with warm audiences who already know the brand. Moving to MOF should lower CPA.
found products--TOF--Breakout Bundle--Single--Product--Video – Copy
High CTR (2.0%) and 10 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
found products--TOF--Breakout Bundle--Single--Product--Video – Copy
High CTR (2.3%) and 3 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
Dark Booty Hole--Anal Bleach Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 4
High CTR (3.9%) and 3 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
B&A peach--TOF--Lightening Intimate Gel--Single--Home--Image – Copy 3
High CTR (4.5%) and 3 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
Trending Audio--Contour Kit--Single--Video--Tiktok/Reel--Instagram--Product – Copy 3
Meme/relatable content is designed to feel native in the feed and bypass ad blindness. It's wasted on MOF warm audiences who already know the brand. Move to TOF where it'll drive shares and lower CPM with cold audiences.
B&A Illustration--Breakout Bundle--Single--Image--USP--Direct--Product – Copy 2
High CTR (2.1%) and 5 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
Gemma Armeni Post
High CTR (3.6%) and 4 add-to-carts but 0 purchases. The ad grabs attention but cold TOF audience isn't ready to buy. TOM audience (people who've engaged before) would be more likely to complete the purchase.
Creative Pipeline
Testing → Graduate → Scaling workflow
Ready to Graduate
7
Move to scaling
Almost Ready
1
Need 1 more purchase
Untested
40
Need more spend
Dead
1
Should be paused
3 Shades--Lightening Intimate Gel--Single--Video--Tiktok/Reel--Review--Product – Copy 2
19 purchases | $26 CPA | 4.72x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
photo select--TOF--Stretch Mark Set--Single--Product--Image – Copy
6 purchases | $29 CPA | 3.88x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
It's Never Over Sound--Breakout Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 2
3 purchases | $48 CPA | 1.56x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
B&A Illustration--Breakout Bundle--Single--Image--USP--Direct--Product – Copy
4 purchases | $49 CPA | 2.09x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
KitShoot--Contour Kit--Carousel--Image--Brand--Direct--Product – Copy 3
5 purchases | $29 CPA | 3.59x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
Victoria Selfies--Lightening Intimate Gel--Carousel--Image--UGC--Direct--Product – Copy
3 purchases | $29 CPA | 4.10x ROAS
→ Move to: #91 - MOF - NASC - ALL MID - AUS/NZ
54 Brown peach--TOF--Lightening Intimate Gel--Single--Product--Image – Copy
3 purchases | $50 CPA | 2.42x ROAS
→ Move to: #78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
B&A bleach bundle--TOF--Lightening Intimate Gel--Single--Product--Image – Copy
2 purchases | $89 spent | 2 purchases at $44 CPA. Needs 1 more purchase to confirm.
These ads haven't spent enough to evaluate. Keep them running.
Checklist Body & Booty--Breakout Bundle--Single--Image--USP--Long Form--Product – Copy 2
$55 spent
Buttne Disappeared--Breakout Bundle--Single--Image--USP--Direct--Product – Copy 3
$18 spent
Glaze Glutes--Breakout Bundle--Single--Video--UGC--Long Form--Product – Copy 2
$28 spent
b&a cellulite set--TOF--Firming Booty Lotion--Single--Home--Image – Copy
$9 spent
B&A butt facial--TOF--All Products--Single--Product--Image – Copy
$0 spent
63 cya cellulite--TOF--Cellulite Set--Single--Product--Image – Copy
$42 spent
Bestie Booty Acne--Breakout Bundle--Single--Video--Brand--Long Form--Product – Copy 2
$2 spent
Donut Booty Hole--Anal Bleach Bundle--Single--Video--Tiktok/Reel--Direct--Product – Copy 2
$0 spent
Cellulite Routine--Cellulite Set--Single--Video--UGC--Long Form--Product – Copy
$66 spent
Cleanser Selfie--Breakout Bundle--Single--Image--UGC--Instagram--Product – Copy 2
$42 spent
New Mum Review--Breakout Bundle--Single--Image--USP--Direct--Product – Copy
$2 spent
Pimply Butt--Breakout Bundle--Single--Video--USP--Direct--Product – Copy 2
$52 spent
+ 28 more untested ads
Creative Evaluation
What's working, what's not, and what to make next
Based on your account's actual winning ad patterns — not generic advice. Each brief uses your top-performing product + format + hook combos.
Video + Lightening Gel
Before/After Transformation ads have generated 3 purchases at $43 CPA across 4 ads. Combined with Lightening Gel ($81 CPA), this is a high-probability combo.
Hook
"Side-by-side or swipe transformation showing visible product results"
Script Outline
0-2s: Close-up of "before" state → 2-5s: Apply product (satisfying close-up) → 5-10s: Time-lapse or cut to "after" → 10-15s: Product shot + CTA
Video + Breakout Bundle
Before/After Transformation ads have generated 3 purchases at $43 CPA across 4 ads. Combined with Breakout Bundle ($84 CPA), this is a high-probability combo.
Hook
"Side-by-side or swipe transformation showing visible product results"
Script Outline
0-2s: Close-up of "before" state → 2-5s: Apply product (satisfying close-up) → 5-10s: Time-lapse or cut to "after" → 10-15s: Product shot + CTA
Video + Stretch Mark Set
Before/After Transformation ads have generated 3 purchases at $43 CPA across 4 ads. Combined with Stretch Mark Set ($85 CPA), this is a high-probability combo.
Hook
"Side-by-side or swipe transformation showing visible product results"
Script Outline
0-2s: Close-up of "before" state → 2-5s: Apply product (satisfying close-up) → 5-10s: Time-lapse or cut to "after" → 10-15s: Product shot + CTA
Video + Lightening Gel
UGC Testimonial ads have generated 55 purchases at $76 CPA across 47 ads. Combined with Lightening Gel ($81 CPA), this is a high-probability combo.
Hook
"Real customer talking to camera about their experience and results"
Script Outline
0-3s: Hook ("I was so skeptical but...") → 3-10s: Problem they had → 10-20s: Show product in use → 20-30s: Before/after or results → 30s: CTA
Video + Breakout Bundle
UGC Testimonial ads have generated 55 purchases at $76 CPA across 47 ads. Combined with Breakout Bundle ($84 CPA), this is a high-probability combo.
Hook
"Real customer talking to camera about their experience and results"
Script Outline
0-3s: Hook ("I was so skeptical but...") → 3-10s: Problem they had → 10-20s: Show product in use → 20-30s: Before/after or results → 30s: CTA
Video + Stretch Mark Set
UGC Testimonial ads have generated 55 purchases at $76 CPA across 47 ads. Combined with Stretch Mark Set ($85 CPA), this is a high-probability combo.
Hook
"Real customer talking to camera about their experience and results"
Script Outline
0-3s: Hook ("I was so skeptical but...") → 3-10s: Problem they had → 10-20s: Show product in use → 20-30s: Before/after or results → 30s: CTA
Video + Lightening Gel
Meme / Relatable Content ads have generated 12 purchases at $101 CPA across 11 ads. Combined with Lightening Gel ($81 CPA), this is a high-probability combo.
Hook
"Trending meme format or relatable scenario with product reveal at the end"
Script Outline
0-3s: Trending audio or meme setup → 3-8s: Relatable scenario ("POV: you finally...") → 8-12s: Product reveal as the punchline → 12-15s: Quick product shot + CTA
Video + Breakout Bundle
Meme / Relatable Content ads have generated 12 purchases at $101 CPA across 11 ads. Combined with Breakout Bundle ($84 CPA), this is a high-probability combo.
Hook
"Trending meme format or relatable scenario with product reveal at the end"
Script Outline
0-3s: Trending audio or meme setup → 3-8s: Relatable scenario ("POV: you finally...") → 8-12s: Product reveal as the punchline → 12-15s: Quick product shot + CTA
Video + Stretch Mark Set
Meme / Relatable Content ads have generated 12 purchases at $101 CPA across 11 ads. Combined with Stretch Mark Set ($85 CPA), this is a high-probability combo.
Hook
"Trending meme format or relatable scenario with product reveal at the end"
Script Outline
0-3s: Trending audio or meme setup → 3-8s: Relatable scenario ("POV: you finally...") → 8-12s: Product reveal as the punchline → 12-15s: Quick product shot + CTA
Image + Lightening Gel
Lifestyle / Aspirational ads have generated 1 purchases at $136 CPA across 2 ads. Combined with Lightening Gel ($81 CPA), this is a high-probability combo.
Hook
"Show the aspirational outcome — confidence, beauty routine, self-care moment"
Script Outline
High-quality lifestyle photo: model using product in aspirational setting (bathroom, beach, mirror) → Clean text overlay with one benefit → CTA button
Video + Lightening Gel
Step-by-Step Tutorial ads have generated 1 purchases at $136 CPA across 2 ads. Combined with Lightening Gel ($81 CPA), this is a high-probability combo.
Hook
"Walk through the exact routine — step 1, step 2, step 3 — showing how to use the product"
Script Outline
0-2s: "My 3-step booty care routine" → 2-8s: Step 1 (cleanse/prep) → 8-14s: Step 2 (apply main product) → 14-20s: Step 3 (finish/seal) → 20-25s: Results + CTA
Image + Breakout Bundle
Lifestyle / Aspirational ads have generated 1 purchases at $136 CPA across 2 ads. Combined with Breakout Bundle ($84 CPA), this is a high-probability combo.
Hook
"Show the aspirational outcome — confidence, beauty routine, self-care moment"
Script Outline
High-quality lifestyle photo: model using product in aspirational setting (bathroom, beach, mirror) → Clean text overlay with one benefit → CTA button
Scaling Recommendations
Budget changes based on CPA performance
#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
REDUCE -25%%Reduce budget -25% — CPA $82 is too high
Losing $30 per purchase. Cut budget and pause worst ads.
#88 - WW - ASC - TOF - Ex EE Recommended countries
REDUCE -25%%Reduce budget -25% — CPA $87 is too high
Losing $35 per purchase. Cut budget and pause worst ads.
#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/...
REDUCE -25%%Reduce budget -25% — CPA $96 is too high
Losing $44 per purchase. Cut budget and pause worst ads.
#95 - TOF - ASC - BROAD - HARSH EXCLUSIONS 365/180...
REDUCE -40%%Reduce -40% or pause — CPA $106 is critical
Severely unprofitable. Losing $54 per purchase.
CIBS BROAD CAMPAIGN
REDUCE -40%%Reduce -40% or pause — CPA $121 is critical
Severely unprofitable. Losing $69 per purchase.
Creative Testing - TOM - ASC - ABO - AU/NZ
REDUCE -25%%Reduce budget -25% — CPA $70 is too high
Losing $18 per purchase. Cut budget and pause worst ads.
#97 - USA - TOF - ASC - BROAD - 14 DAY EXCLUSIONS
REDUCE -40%%Reduce -40% or pause — CPA $132 is critical
Severely unprofitable. Losing $80 per purchase.
WHITELISTING - TOF - ASC - BROAD - AUS/NZ
REDUCE -40%%Reduce -40% or pause — CPA $140 is critical
Severely unprofitable. Losing $88 per purchase.
VV Retargeting - 75% Video Viewers - AUS/NZ - BOF
PAUSE Pause%Pause or restructure — no purchases recorded
$91 spent with 0 purchases. Review targeting and creatives.
#98 - USA - MOF - NASC - ALL MID
PAUSE Pause%Pause or restructure — no purchases recorded
$204 spent with 0 purchases. Review targeting and creatives.
#91 - MOF - NASC - ALL MID - AUS/NZ
MAINTAIN 0%%Maintain — CPA $60 is borderline
Above breakeven ($52) but close. Pause worst ads before scaling.
Budget Allocation
Where your money is going
#88 - WW - ASC - TOF - Ex EE Recommended countries
6 active ads (recommended max: 3) | $1/ad/day
#95 - TOF - ASC - BROAD - HARSH EXCLUSIONS 365/180...
19 active ads (recommended max: 12) | $6/ad/day
CIBS BROAD CAMPAIGN
17 active ads (recommended max: 3) | $1/ad/day
Creative Testing - TOM - ASC - ABO - AU/NZ
87 active ads (recommended max: 34) | $4/ad/day
#97 - USA - TOF - ASC - BROAD - 14 DAY EXCLUSIONS
37 active ads (recommended max: 18) | $5/ad/day
#98 - USA - MOF - NASC - ALL MID
5 active ads (recommended max: 3) | $2/ad/day
#91 - MOF - NASC - ALL MID - AUS/NZ
14 active ads (recommended max: 10) | $7/ad/day
WHITELISTING - TOF - ASC - BROAD - AUS/NZ
11 active ads (recommended max: 9) | $9/ad/day
#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
41 active ads (recommended max: 72) | $18/ad/day
#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/...
48 active ads (recommended max: 56) | $12/ad/day
VV Retargeting - 75% Video Viewers - AUS/NZ - BOF
3 active ads (recommended max: 3) | $1/ad/day
Campaign Restart Indicator
Should you start a new campaign?
6 campaign(s) to consider restarting
11 campaigns analyzed | 5 healthy
#78 - TOM - ASC - BROAD - NO EXCLUSIONS - AUS/NZ
Spend
$15,179.16
CPA
$82
Dead %
2.1%
• CPA ($82) is 58% over breakeven with $15179 spent. Throwing good money after bad.
#94 - TOF - ASC - BROAD - 30 DAY EXCLUSIONS - AUS/NZ
Spend
$11,941.93
CPA
$96
Dead %
4%
• CPA ($96) is 84% over breakeven with $11942 spent. Throwing good money after bad.
• Only 1 profitable ad(s) remaining. Campaign is running on fumes.
#95 - TOF - ASC - BROAD - HARSH EXCLUSIONS 365/180 DAY - AUS/NZ
Spend
$2,545.75
CPA
$106
Dead %
5.3%
• CPA ($106) is 104% over breakeven with $2546 spent. Throwing good money after bad.
• Only 1 profitable ad(s) remaining. Campaign is running on fumes.
CIBS BROAD CAMPAIGN
Spend
$483.39
CPA
$121
Dead %
0%
• CPA ($121) is 132% over breakeven with $483 spent. Throwing good money after bad.
#97 - USA - TOF - ASC - BROAD - 14 DAY EXCLUSIONS
Spend
$3,835.27
CPA
$132
Dead %
5.4%
• CPA ($132) is 154% over breakeven with $3835 spent. Throwing good money after bad.
• Zero profitable ads (CPA ≤ $52) out of 37 ads with $3835 total spend.
• Only 0 profitable ad(s) remaining. Campaign is running on fumes.
WHITELISTING - TOF - ASC - BROAD - AUS/NZ
Spend
$2,096.62
CPA
$140
Dead %
0%
• CPA ($140) is 169% over breakeven with $2097 spent. Throwing good money after bad.
• Zero profitable ads (CPA ≤ $52) out of 11 ads with $2097 total spend.
• Only 0 profitable ad(s) remaining. Campaign is running on fumes.
Link / Landing Page Analysis
Which product pages convert and which leak
thebootyco.com/products/collagen-combo
CRITICAL2 ad(s) across 2 campaign(s)
Very low add-to-cart rate. Landing page is not converting visitors. Priority for redesign.
LP Views
58
ATC Rate
0%
Purch
0
CVR
0%
thebootyco.com/products/sheet-mask
CRITICAL7 ad(s) across 4 campaign(s)
Very low add-to-cart rate. Landing page is not converting visitors. Priority for redesign.
LP Views
3,019
ATC Rate
2.6%
Purch
8
CVR
0.26%
thebootyco.com/products/stretch-mark-set
CRITICAL18 ad(s) across 6 campaign(s)
Very low add-to-cart rate. Landing page is not converting visitors. Priority for redesign.
LP Views
1,875
ATC Rate
3.5%
Purch
14
CVR
0.75%
thebootyco.com/products/lightening-gel
HEALTHY95 ad(s) across 11 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
9,387
ATC Rate
11.3%
Purch
261
CVR
2.78%
thebootyco.com/products/pigmentation-pack
HEALTHY12 ad(s) across 8 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
583
ATC Rate
13.2%
Purch
26
CVR
4.46%
thebootyco.com/products/breakout-bundle
HEALTHY59 ad(s) across 9 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
5,353
ATC Rate
13.9%
Purch
133
CVR
2.48%
thebootyco.com/products/contour-kit
HEALTHY17 ad(s) across 5 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
512
ATC Rate
13.9%
Purch
14
CVR
2.73%
thebootyco.com (general)
HEALTHY39 ad(s) across 8 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
1,148
ATC Rate
18.7%
Purch
41
CVR
3.57%
thebootyco.com/products/cellulite-set
HEALTHY42 ad(s) across 10 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
691
ATC Rate
20.4%
Purch
24
CVR
3.47%
thebootyco.com/products/complete-bundle
LEAK6 ad(s) across 3 campaign(s)
Good add-to-cart rate but low purchase rate. Checkout flow may be the issue.
LP Views
28
ATC Rate
21.4%
Purch
0
CVR
0%
thebootyco.com/products/contour-cup
LEAK2 ad(s) across 1 campaign(s)
Good add-to-cart rate but low purchase rate. Checkout flow may be the issue.
LP Views
22
ATC Rate
31.8%
Purch
0
CVR
0%
thebootyco.com/products/kp-kit
HEALTHY7 ad(s) across 3 campaign(s)
Good conversion funnel. Maintain and monitor.
LP Views
1
ATC Rate
300%
Purch
1
CVR
100%
Notifications
Send yourself a summary digest
Daily Summary
Key metrics, urgent actions, and CPA status. Also sent automatically at 6am Sydney time.
Weekly Digest
CPA trends, staff notes summary, and weekly performance comparison.
Ad Evaluation Framework
Based on $52 target CPA and $62 absolute max
| Spent | ATCs | Action |
|---|---|---|
| Under $52 | Any | Wait |
| $52-$78 | 0 | Pause |
| $52-$78 | 1+ | Watch 2 days |
| $78+ | 0 | Kill immediately |
| $78+ | 3+ | Give 2 more days |
| $78+ | 1-2 | Pause |